There are so many tools to help you create new content these days. But what about tools to help you most effectively update the old stuff?
Be honest β you don't know. Nobody does, once you're past a few hundred posts. Traffic dips on some of them, a few keep slipping down the rankings, and you've got a vague feeling that "something" needs updating. But actually opening Google Analytics and figuring out which post, out of hundreds, deserves your afternoon? That's where most bloggers just... stop. Or choose a random one and hope for the best.
You try to dive into Search Console data, but give up when it gets too complicated
You pour hours into a post that was already ranking fine, while a real money-loser sits untouched on page 2
You check your highest-RPM posts on your ad network, but there's no way to know if you're actually picking the best ones to fix
And yes, we love Yoast too β but "keep your content fresh" is where the advice stops. It'll remind you that old posts need updating. It won't tell you which of your 400 posts to open first, or why one dying post might be worth more to fix than the other ten combined.
The first blogging tool that's put all the important measurements together into one score β to help keep your content refreshed while maximizing ROI.
Post age
Traffic health β peak vs. recent decline
Fallen off the map β had traffic, lost it
Page-2 opportunities β position 11β20
Broken link scan
Closed & outdated venues
Impression gap β high impressions, low CTR
Keyword volume opportunity
Fully customizable β weight each signal your way
Every signal above rolls into one Ranking Urgency Score per post. You can choose to weigh different signals more or less to fit your content needs.
Every post also gets a downloadable update brief
This is a real dashboard from a 550+ post travel blog. Every number below came from an actual crawl.
Total posts
554
Critical urgency
179
Stale 1+ years
373
Page-2 opportunities
175
| Post title | Updated | Clicks | Impressions | Pos. | Traffic health | Issues | KW Vol | Flags | Urgency | Actions |
|---|---|---|---|---|---|---|---|---|---|---|
| 17 Things to Do in Hvar for Fun-Loving... | 1y 8mo | 81 | 28k π₯ | 17.3 | 56% decline |
7 links Β· 15 AI | 18.1k | Traffic peakedPage 2 opp.Impression gap12 venues |
126 |
|
| Things to Do in Punta del Este Uruguay:... | 3y 5mo | 49 | 15k π₯ | 10.5 | 21% decline |
9 links Β· 15 AI | 14.8k | Page 2 opp.Impression gap12 venues |
126 |
|
| 27 Things to Do in KorΔula Croatia... | 2y 1mo | 90 | 17k π₯ | 15.6 | 1% decline |
9 links Β· 17 AI | 9.9k | Page 2 opp.Impression gap12 venues |
126 |
|
| 50 EPIC Places to Visit in Melbourne... | 3y 7mo | 8 | 11k π₯ | 16.7 | stable |
35 links Β· 2 AI | 720 | Fallen off mapPage 2 opp.Impression gap12 venues |
125 |
|
| 29 Bizarre Swaziland Facts that Will Blo... | 4y 11mo | 14 | 985 | 19.4 | 52% decline |
5 links Β· 5 AI | 40 | Traffic peakedFallen off mapPage 2 opp.2 venues |
118 |
|
| The 15 Best Airbnbs in Melbourne Austr... | 2y 5mo | 19 | 2.9k | 19.5 | 21% decline |
7 links Β· 6 AI | 590 | Fallen off mapPage 2 opp.5 venues |
117 |
|
| 10 Reasons for Visiting Goa India: More... | 6y 6mo | 7 | 2.9k | 14.1 | stable |
9 links Β· 13 AI | 110 | Fallen off mapPage 2 opp.11 venues |
112 |
β real crawl output β every row is a live post from an actual Bloupi account, on a blog with 554 posts
Drag each signal's weight up or down β recalculate and your whole priority list reorders instantly.
This is the actual AI-generated brief for a real post β "Things to Do in Motovun, Croatia." Priority fixes, keywords with volume, venue checks, all exportable as a PDF for your VA.
Download example brief βOne blog per subscription. Cancel anytime. Early access members lock in these rates.
Dashboard
$20/mo
Know exactly which posts to update first.
Reports
$35/mo
The full update workflow, done for you.
Agentic β coming soon
$80/mo
AI drafts the update directly in WordPress.
